advertising notes

sell sell sell : they are designed to sell products or services.

advert techniques :overt (obvious) messages, the whole advert is product centered
hidden messages (covert) : as viewers we have evolved somewhat. many of us hate adverts. to keep our interest they hide the product through entertainment

this double mint advert is a covert advert, the advert is centered on the product as it is all we see , and as a way to target a mass audience they used a superstar to act in  the advert " chris brown"

cancer advert: the advert makes us feel certain emotion that aren't quite desire-able it makes us feel really sad for the people that are in such a bad situation to the point where they wish they had breast cancer simply because its got a higher survival rate than the one they have.

analysing advert looking at these things:

characteristics
.lifestyle
better than others
benefits
usp
brand culture

techniques:

overt
hidden
emotional responses

structure:

from narrative, animation, documentary, talking heads, stand alone series

style: humorous, surreal , dramatic, parody.


lifestyle and brand identity

product benefits , advantages over competition, brand identiy

http://www.youtube.com/watch?v=zRaprkULcBg


the oragina advert uses the form of  narrative  we know this because it followed the prop of the satelite   they should prove it using terms such as costume, setting, props, sound, etc). the style of the organia advert is humorous& surreal  we know this because of the bear costume & prop of the satelite crashing into the man on the setting of the beach. the characteristics used in the advert are lifestyle+ branding. we know this because the humorous costume, setting and narrative make the brand seem fun. therefore shows us a lifestyle we can buy into.

the techniques used in the advert are hidden , overt, motional responses. we know this because the first setting is an interior of a russian satellite because its not normal shown in a drink advert. overt because of the prop of the product & humorous responses because of the high angle of the satellite prop crashing into the character on the beach setting.


USE THIS STRUCTURE WHEN DOING MY ASSIGNMENT.