- audiences have much more knowledge of the film than the director , they are much powerful than the director .
- audiences are the stupidest people you will ever meet , because they made saw 7 , we went to watch all the other six so we made the producer make a seventh on
- pick a film with a fan following
- get as much information of fan made videos ,
- merchandise ,
- interviews with the stars & producers,
- official websites for the film
- reviews of the film
- fan made websites about the film
- sells figures,
- posters,
- trailers
- competitions
- tying with other products such as music, cars, bear and more
- movies: twilight , star wars , batman , star trek , the hunger games , iron man , spiderman
- psychographics are the labels we give to members of an audience
- a target audience for a film can have more than one f the psychographics headings ,my job is to prove how the marketing attracts these headings.
- target audience is told by the rating the movie got , and the age range its aimed at.
- genre also helps identify who the target audience is
- we can also tell the target gender by the movie plot
- we also look if we can label people by their psychographic
- i am a mainstreamer , mainstreamers like structure , brand , they like things that are generic
- aspires they like things that gives you status , they are the perfect marketing people , they like materialised things
- succeeders likes like have their opinion heard , they like to be in control
- explorers likes new things , likes excitement and unusual twists in the plots , they like adventure
- reformers , they like change , they like to be challenged , new things , they don't like generic things .
Friday, 18 October 2013
unit 26 assignment 3 notes
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