Friday 18 October 2013

unit 26 assignment 3 notes


  • audiences have much more knowledge of the film than the director , they are much powerful than the director .
  • audiences are the stupidest people you will ever meet , because they made saw 7 , we went to watch all the other six so we made the producer make a seventh on 
  • pick a film with a fan following
  • get as much information of fan made videos , 
  • merchandise , 
  • interviews with the stars & producers, 
  • official websites for the film 
  •  reviews of the film 
  • fan made websites about the film 
  • sells figures,
  • posters,
  • trailers 
  • competitions
  • tying with other products such as music, cars, bear and more
  • movies: twilight , star wars , batman , star trek , the hunger games , iron man , spiderman 
  • psychographics are the labels we give to members of an audience 
  • a target audience for a film can have more than one f the psychographics headings ,my job is to prove how the marketing attracts these headings. 
  • target audience is told by the rating the movie got , and the age range its aimed at.
  • genre also helps identify who the target audience is 
  • we can also tell the target gender by the movie plot 
  • we also look if we can label people by their psychographic
  • i am a mainstreamer , mainstreamers like structure , brand , they like things that are generic
  • aspires they like things that gives you status , they are the perfect marketing people , they like materialised things 
  • succeeders likes like have their opinion heard , they like to be in control 
  • explorers likes new things , likes excitement and unusual twists in the plots , they like adventure
  • reformers , they like change , they like to be challenged , new things , they don't like generic things . 









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