its a graphic logo that runs before a program.
it is related to a particular channel or program and they can have more than one.
they are informative.
idents reflect the attitude of the channel.
an ident can offer clues on the type of people that watches the channel; gender and age
the ident could give an identifications of the type of program that is to come on next.
why do we use an ident : purpose
idents can be use to give breaks in between programs.
idents market to the audience whats coming on next.
the idents are also played to keep the audiences attention, it hooks them.
idents indicate a particular season or holiday.
ident designs also links with the genre of programs of which are about to be shown.
idents can be gendered, they can be aimed at a specific gender.
examples of idents:
female audience:
this ident is targeted at a female audience because of its use of feminine colours and the channel itself is called "pop girl".
male audience:
this particular ident is aimed at a male audience as it has a dominant alpha male actor in it and the graphics in the background are quite masculine and not feminie. but a female audience would be attracted by it too due to how attractive they find the actor.
the purpose of an ident is to persuade the audience and convince them that the chanel or the upcoming program would interest them.
the purpose of an ident it to create brand identity. it reflects the goal of that channel and its culture or values.
some channel don't run advertising so they rely on their idents to sell their programs.
the main purpose is to give the audience a break but also stop them from turning the channel.
they map out their schedule over the course of day ,month and year.
style of idents
tcm:
outside setting
camera kit
cast
editing transition
soundtrack
watch:
adobe after effects
cinema 4d
pre-visualisations
voiceover
bbc one:
set- green screen
cast
props
camera kit
after effects
soundtracks
film 4
the film 4 ident was made in adobe after effects but it was made to look as if it was shot from an actual set.
4music
the 4 music ident used both a set and visual effects with the addition of some cast and props.
Dave
this ident is a one shot of a turtle and some graphics.
opportunities
brand:
more viewers
recognition
increase in revenue
refresh/ reinvent/ reimage brand identity
designer
possibly lead to more work
recognition (awards etc)
finance
building your portfolio / reputation.
limitations
- the brand will not always be satisfied with the design, they might want something different
- the client might not be sure of what it is that they want, or have clarity of their vision
- the clients brief maybe vague or detailed but limits your creativity if you have to include certain things.
- the time scale could be unachievable due to a short deadline.
- management of criticism
- the client might make some last minute changes to the brief causing you to restart the project.
- you may experience some technical failures.
- if you fail to deliver as expected it may damage your reputation.
boring props/setting/colours/costume/sound
creativity:
long shot/tracks/ no inovetive movement or technique uniqueness?- nothing that shows channel programing range
better:
neon round tyres/ range of people/ variatioj of life
Dave ident
limitations in design:
the design of the ident was rather boring, it was a one shot of a turtle as it moved slowly.
the design lacks entertainment , its simplicity lets it down. the sound is irritating and not "cool" at all.
limitation in creativity:
there are no other camera shots or humourus movement which makes it boring and makes it seem rather long. it makes Dave appear to be an odd boring channel
how to make it better
to make the ident better they would add in more camera shots and creative movement. the ident would also be extremely humorous if the turtle did some gangster dance or any dance at all rather than walk very slowly.
Five ident
limitations in design:
the ident looks really simple and gives the impression that no effort was put in making it; it is really simple but not in an artistic way. the sound has a depressing vibe to it which makes the audience less enthusiastic to the news.
limitation in creativity:
lack of creative grahics; the only graphics shown are " five" and "news". there is nothing that paints any picture in the audiences mind about what the channel five news covers or is about.
how to make it better
to make it better, the designer would have to put in some attention grabbing graphics, some enthusiastic and better backgrounds of the world or news topics.
BBC ident
limitations in design:
the sound is irritating to some nerves of the ear; it doesnt inflict any positive emotion when i hear it, it only angers me . the graphics are great but they are too predictable and not that original. the graphics are too flashy and not that artistic.
limitation in creativity:
lack images, doesn't really visualise the world like they are trying to do; maybe be some images of each country would help.
how to make it better
add in more pictures, a better soundtrack, less could be a lot in their graphics. although the ident is memorable, it isn't in a good way.
Analysing a suite of idents: BBC 4
design: key colours, text, speed, space
range of bright colours 33 secs,40secs
text box for logo white and black, the letters stands out and they are sophisticated
the speed was quick , it pulled at the ninth second+ images at the 30th seconds.
the full frame is used , it distracts + confuse ; the close up of some squids.
the logo is at the center which makes the audience focus on it.
purpose: what it's for? its audience?
creative: most creative bits. what brand identity?
bbc 4 birds idents
design: key colours, text , speed and space
black + white - the bllack and white text is sophisticated
speed: starts at 0 to 0.04 waves , 00.20-22: waves
the logo is in the center
the waves moves from full screen 0.07 to dots 0.41
purpose : what for? audience
55/16-34
the ident was designed for active viewing
the audience are looking to be engaged, there is a variation of life and culture.
it keeps the audience from turning over
creative: most creative bits ,what brand identity?
black dots form into birds
sound of huming+ non diagetic of seasdide stimulates the mind
it backs up as this ident reprersents seaside in a surreal way.
waves 30 seconds , birds at 12th second
the logo is part of the flock- the birds are around bbc four in the center
BBC 4 ident john smith
design: key colours, text , speed and space
it has some vibrant colours at the 10th second and 12th second
the text is black and white , it's sophisticated
the logo appears on the bell chime 1 second- 4 seconds
pictures are scaled every 1/2 seconds
zooms out 7seconds fast
splits into 4 throughout , it anchors to the channel number
purpose : what for? audience
keeps viewers from turning over- stimulating images
breaks up programmes- sound variety of images- map out scheduels
it is targeted to a specific genre-bee, see
its demographic is 16-34 as it is quirky : bee bee sea iv
creative: most creative bits ,what brand identity?
images refocus - 7 secs- pictogram of bbc four
sound matches images
it reflect the brand identity - active ident
comparison
the first ident i thought it was the most creative ; the way that it was shot and the hand transitions was a creative way to engage the audience and keep them watching.
the second ident i thought was better at targetting the audience, the design of the ident (blue seas side theme) meant the audience really had to concentrate. the type of person that watches bbc four from my research watch it for a purpose, this ident fits nicely.
the third ident seemed more suitable for a specific genre of a programme; because the images of bees and sea could reflect the content of a nature programme maps out the tv schedule.
Idents powerpoint\
https://drive.google.com/file/d/0B1EIwxXDXBTxNDZELUh3TEFfNDg/view?usp=sharing
i certify this work as my own
No comments:
Post a Comment