unit 3 assignment 2 (researching documentary)

https://drive.google.com/file/d/0B1EIwxXDXBTxemIxM2RST1lyNE0/edit?usp=sharing

unit 3 assignment 2 (treatment first draft )

Treatment 

My documentary is aimed at the general public but to be more specific its main target audience girls and boys from kids, teenagers to young adults along with men and women16-34. It will be aimed at a mainstream audience because I want everybody to watch and enjoy it not just a niche audience but a more general audience such as the mainstream audience. 

In order to target the mainstream audience my documentary will contain popular music but not just any specific type like just rock or rap, the music that will be used will be from the charts therefore the mainstream audience will know it and will be drawn to it. For kids and teenagers the footage of other kids their age (students from Denton community college) will interest them and hook them, but I will also use a rather more modern language instead of too specific just so they can relate to it and not feel like it’s a documentary aimed at aged people.

My documentary will be better for other young people because it will be relatable from the music in it, language to its content.

The plot of my documentary is simple, I will be explaining what goes on in the post pre-production stages of the shows that Denton community college has, how they prepare for them, who choreographs the dances, who picks which dancers that are going to perform and how are they picked, how long and how hard do they rehearse to be ready for the show, I will also be explaining the great advantages that dance can offer to a community using my research such as it gives the community and everyone involved in the

 Show a sense of unity entertains people, brings different societies together and many more….

The people that will take part in my documentary will be all the senior staff that are involved in the show at Denton Community College such as Claire Evans, James day and many more, the dancers too will be part of it along with some of the general public members that have been to any of the schools previous shows. My documentary will be done as a participatory documentary as I will engage everyone involved in as I either interview or hangout with him or her.

My audience will learn the importance of dance to a community such as the research about the kids in the refugee camps and how dance helped them escape their troubles and find happiness, they will learn all the work that goes in preparing a dance show at Denton community college, how the staff and dancers at Denton community college prepare and perform, how the fund the shows and promote them and they will also learn how dance has impacted the lives at Denton community college but the biggest lesson of all will be …..As long as community and society lives on there will always be dance as it is the most absolute way that every community or society celebrate or unite by dancing with each other, just like we learned in my research about king James party and all his guests that danced all night all different cultural dances such as ballroom and more.

unit 3 assignment 1 (upgraded version)

Documentary research

qualitative research : qualitative research is consisted of great detail such as interviews, film review...
quantitative research:quantitative research is consisted of numbers, data and figures : box office numbers, audience number...
primary research: primary research is research that is taken from first hand for example: interview
secondary research: secondary research is research that is taken from other peoples opinion or work for example: internet , books, magazine

Making my documentary on “ the effect of music on today’s audience” the first research that would I would be required to do is production research, I would have to research my equipment as in which camera I would need to use , which mics ,or editing software would be the best for me. I could either use quantitative research or qualitative research ; qualitative research would inform me on people’s opinions of the equipment, the types of equipment and how powerful they are such as cameras and quantitative research would be  the amount of cameras and other equipment and their cost I would need to make my documentary, as far as methods go I could use primary research as I ask fellow filmmakers about the equipment and their opinions on them or secondary research which would be reviews on the equipment online. But overall my choice will be to do some qualitative research over quantitative because no matter how many cameras I get they won’t be as to me if they’re not the right ones ,and my preferred method is primary over secondary simply because it is far more reliable and up to date .

During production I would also need the right personnel to work with (crew) which would require some research, such as qualitative research to find out what specialists I need and what they do: camera man, sound recorder… and also quantitative to know how many camera men I would need and so on but I do think that qualitative research is a rich source of information therefore I would know which crew members to get, getting the right crew is far more important than getting many crew members. But of course Id back It  up with some primary research because as it is reliable I would know about that person from his format working colleagues and the information would be more accurate as when if I did secondary research buy reading just his cv he or she could misguide me.

Location is also an important part of production so in order to know about which location would suit my documentary I would use some qualitative research online or magazines and some quantitative to know how far those locations are and what the cost is to gain permition to shoot in those places ,overall my final choice would be qualitative because as a great man once said “numbers don’t lie” therefore it would be much better than quantitative because it is much clearer easy to access , secondary research would be my option too over primary because with the use of primary research as I interview someone about a location they could give me the wrong directions so secondary is my choice because Google maps is much more reliable than a stranger on the corner of the road.

Content

After post production the reviews of my documentary would be very important therefore qualitative research would help me find out what people thought of it and I would use primary research to interview the audience after viewing it , in order to find out how many people went to watch it and how well it did quantitative research would help me find out the box-office numbers and how many tickets the film sold ,in the end qualitative research would be better than quantitative whiles researching reviews as it is much more detailed but quantitative research would be better than qualitative research in order to find out how many people went to watch it or their age group as it is easy to access and easy to analyse. A better research method would be secondary over primary because people could be wrong about the stats but going on the box office site would pride us with accurate information.

Audience research

Before researching the audience you must be aware of their categories and their characteristics along with the audience profiles such as men 16-34, men abc1, men c2de, men 55+, women 16-34, and women abc1. Women c2de, women 55+, housewives with children, children, boys & TV girls and TV.
Quantitative research would be useful to research stats and data such as how many women watch a certain type of documentary or the percentage of the age groups that went to watch a similar documentary , qualitative research could be used to find out what type of audience would like your documentary whether its mainstreamers national geographic documentaries, alternatives who hates geographic documentaries and prefers political ones or niche who are quite specific on which documentary they watch , but researching an audience for my documentary quantitative research would be my option as it would provide me with information that is straight forward such as box office sales of other documentaries that are similar to mine , age viewing groups and more where qualitative would provide me with time consuming unnecessary information. secondary research would also be more profitable than primary as it would provide me with much more greater detailed information from sites and more.

 The market research for my documentary would be qualitative over quantitative to find out what my competition is and what method they used for their documentary because it would provide me with richer information, quantitative over qualitative to find out if they were successful or not by checking their box office numbers simply because the information would be easy to analyse, clear and also not time consuming. I would use some secondary over primary research for the advertisement to find out how many trailers and posters I would have to make to keep my targeted audience excited by looking at past successful documentaries and how many they used because secondary research would provide me with more and accurate past information from official sites.

conclusion

doing research for audiences, marketing and production is really important because it leads you to a successful project ,research on marketing helps you distinguish what audience is it you would want tot target and how to target them , marketing research helps you to find a great marketing strategy that's suitable to your project and would lead to success such as box office success and production research helps your product come to live in a much organised and professional way such as researching the right crew, equipment and more.. but of course all these research are research differently ; some are well researched better with quantitative than qualitative research such as box office sales and others are researched better with qualitative research than quantitative as qualitative would possess much more information for example film reviews . methods are the same too secondary outweighs primary in a case of finding out  information easily with greater detail and primary research is better than secondary in a case of finding out up-to-date information , it is important to k now when to use which.

unit 1 assignment 1

https://drive.google.com/file/d/0B1EIwxXDXBTxa1NWSTNNNGZFQ2M/edit?usp=sharing

unit 26 audience research

https://docs.google.com/document/d/1Eg7h8CG-QG3nbAXJfJD1N5rONSdeDFz2QuwHU8_-MDw/edit?usp=sharing

documentary project notes

unit 3 research techniques-research your doc
unit 2 communication skills- communicate the ideas for your doc
unit 1 pre-production - plan your doc

outcome 2
outcome 3
unit 1 assignment 1 (15th november) 
        how to write it

use blog post using headings.
. the assignment is about finding out how a documentary is made.
use the ppt and answer the questions under each heading
subheadings: .
. time : - what is a shooting schedule
           - why is it important to have a shooting schedule
           - how long does it take to get clearances for music/ clips: get clearance from the owner of copy              write, for clips you have to get clearance from the produces of that clip to be able to use it

. personnel : - from a documentary / ies of your choice, look at the credits, research the crew members                          (camera, sound, researchers etc) what have they worked on before, what qualifications/                           experience do they have? ( imdb)

                    - why is it important to get the right crew ?- because you want experienced people who                              knows what they're doing

. finance : - where do you get the money from to make a documentary? how did the documentary you                       have watched get funded?_ production company, lottery, .....
                - how much is it to clear music or lips from other tv/film companies?

. locations: - where was the documentary you have chosen filmed ?- list different locations;rooms ,                               office
                  - what did they have to do to get permission to film there?
                  - make sure you have commented about why you get permissions

. facilities : - from the same documentary, find out what equipment they might have used, any specialist                       kit that they needed.
                 - what camera, sound, or editing equipment will you need to make your documentary, what                           are the technical specs of these
                 - what are the cost of hiring things like this?
                 - why is having the right kit important

. materials\ copyrights : - from a documentary you have seen what archive or materials from other                                                films/programmes have they used who would they need to get clearance from to                                       use this footage?

                                    - have they used popular music, who would they have get the clearance from?
                                    - what is a clearance/ copyrites and who do you pay to get one?

. materials/contributors : - from a documentary of your choice, find out who the contributors were, who                                            have they interviewed? were their any specialist advisors they needed to                                                    make the documentary?

unit 26 assignment 3 (final finished version)

https://drive.google.com/file/d/0B1EIwxXDXBTxNHp4WEI3ekRQWE0/view?usp=sharing

unit 3 research techniques notes

describe it -pass
use an example-merit
compare example and decide which is better- distinction

types of research

qualitative- opinions from people for example : film review , discussion , reaction to television programme.

quantitative: numbers and data, for example: audience viewing figures, dvd sales, box office sales, audience breakdown by group

advantages of qualitative :
. results guide a project to success ( feedback )
. can inform future research
. its a rich source of information

disadvantages of qualitative
. can be tricky to get exact results
. findings are a result of lots of variables (where, who and when)
. has the impression of being less valid

advantages of quantitative
. easy to analyse (clear results from graphs, charts etc).
. facts can be used inn your favour

disadvantages of quantitative

. results are without detail - binary usually
. doesn't inform you for future research


research method
primary research- research undertaken by yourself or your group- first hand
 .interviews , focus groups, questionnaires, participating in internet forums.
 secondary research- previous research undertaken by others that you can use to inform your own research
. book, internet, magazine, reference books, archive footage, photo library, online articles, searching internet forums
data gathering agencies- certain agencies are set up to gather and publicised information
.barb (broadcasting audience ratings board) - tv rating

primary research is
adv:reliable , up to date.
dis: time consuming, expensive, not easily accsessible

secondary research
adv: inexpensive, easy to access, immediate, it can be greater detail
dis: quickly out of date, can be unreliable, may not answer everything,

purpose of research:- content- the story, what its going to be about, what sources of information might you need- interviewees? what kind of data will be the best: qualitative

equipment: you will need quantitative date and a bit of qualitative
crew:  quantitative , primary research or secondary
cast: qualitative

audience research:- audience profiles- can be broken into different groups:
                                 
. socio-economic status 
 a  - upper middle class - doctor
 b  - middle class - team leader
 c1  - lower middle class  - teacher
 c2 skilled working class  - tradesman
 d  - working class  - factory workers
 e - lowest level of substance  - state pensioners

geodemographics/ regional identity: identifying one self by nationality
age : the age group that people associate themselves with could be defined as an age range, such as 15-20 or as a descriptive grouping such as teenager, young adult, middle ages, senior citizen.
gender: males or females
sexuality: aimed at both
race/ethnicity: people may choose to define themselves in relationship to geography
mainstream: loves x factor and other equally uplifting shows
alternative:hates x factor and prefers.....
niche: lives in a tiny little world

audience research which includes...

market research:
. competition _ what's already out there - successful documentaries already out, documentaries with similar content

. competitor analysis -why were competitor documentaries successful? content style , film maker/presenter
. advertising placement - how should the documentary be marketed? viral videos, trailers, depends on who
. what kind of data is best for this both for different reason

example  " the first bit of research we undertake maybe some production research into documentaries content-production research is any research that relates to the producing of a media product such as the content equipment cast or crew .
one topic we may be interested in is ... we could start with some secondary research on.., this would be the best place to start as it is easy to access and expensive. for the content qualitative data will be better option over quantitative as it is rich in detail and gives us the potential for further research into the plot of the documentary" - example of a paragraph

research plan : have your documentary as a starting point
                       no more that 1000 words
                       deadline: 18/11/13 monday
 using examples: why is it a good examples ( it may not be the first one you dind?)
is it easy to analyse
why did you choose that example over others
how does the example change/confirm your understanding

opening- whats the plan
production: qualitative
                   quantitative
audience research
market
conclusion

unit 16 video tutorial link (Final version)

http://www.youtube.com/watch?v=tVUnJ6PVSR4&feature=youtu.be

unit 26 assignment 3 ( man of steel )

https://drive.google.com/file/d/0B1EIwxXDXBTxbVNKUy15WXItNWc/edit?usp=sharing