Friday, 20 December 2013
unit 1 assignment 2 (production schedule)
Emman : putting together the presentation and the script
day one:
assigning roles :
alex: location scouting
Callum: risk assessment and story board
Connor: contingency plan
emman : presentation , script and production schedule :
Callum and alex are going on location scouting in tomorrow on Wednesday to get the risk assessment done the location scout.
thursday
monday the 2nd of december the whole group will be going to town and getting some shooting the introduction of the documentary as well as getting some interviews
- after the first day of shooting we decided not to book any more tripods simply because we weren't allowed
to use it as it considered to be a safety hazard.
wednesday the 4th the whole group will go back to town to get more footage but prioritse getting interviews with general public members as we've already got enough interviews with stall holders.
thursday the 5th is paper work day and finishing up with the presentation for its meant to be presented in a week .
friday the 6th a short introduction of our documentary will be edited and made just to set the tone of how the documentary will look like
- after making the introduction to our documentary we decided the is no need to book the dslr for better quality footage simply because the jvs had pleasing footage too.
- Callum did such a good job presenting the documentary and interviewing people therefore, we decided to re write the documentaries script and turn into a participatory documentary ,which will have to be done during the weekend as we go back to shoot in town on wednesday the 11th.
monday the 9th is the scheduled presentation date with dan.
-dan couldn't therefore the presentation will have to be rescheduled .
thursday the 12th we will be going back to own and having our final day of shooting the documentary.
and getting some night time footage.
monday the 16th the editing of the documentary will officially begin and it will be done by the whole group.
wednesday the 18th our presentation will be done at 11am with dan , then we will resume editing our documentary.
thursday the 19th the documentary has reached the end of its post production stage but a final voice over by callum needs to be recorded and added to the documentary. so it can be exported and uploaded to youtube and blogger.
unit 1 assignment 2 (documentary script)
Script
Documentary
opening scene
Ext Christmas market
(Music by Michael bubble: have yourself
a merry little Christmas)
A blurred medium shot of Christmas lights
and decoration comes in focus as the camera does a tilt movement as it comes
down and shows all the lit up shops and people walking around the market, a
slow pan movement is done by the camera to show a long medium shot of the
market. A cut is made to show another view of the market then a video
transition (cross dissolve) is made as a medium shot of the another view of the
market appears, the camera zooms in slowly into the Christmas light then a
video transition is made showing a medium shot of a different market as people
walk by and enjoy the market. A straight cut is made to a close up of some
Christmas cakes then the camera zooms out into a wide medium shot showing an
enormous pile of cakes.
scene 1 ext
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
V/o
by Callum
(The smell of cinnamon, German sausage and Dutch cheese
has returned once again in the city’s famous Christmas Markets.)
A medium shots of merchandise from a
Christmas market stall cuts into a long medium of other merchandise of other
stalls in the market.
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
v/o by Callum
v/o by Callum
Eight sites in Manchester city centre have came alive
with festive cheer for six weeks as the popular international markets come to
town.
A close up shot a decorated stall zooms out in a wide shot ,showing the products and a pan movement from the camera is made to show all other different stall on that particular site.
as a zoomed in high angled shot zooms from the whole christmas market allowing the camera to capture every single stall and people from the market is made, a video transition ( cross dissolve) is made leading into a medium shot of the decorated christmas trees roofs of the stalls then a final video transition is made ( fade-in-fade out).
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
scene 2 ext
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
As the shot is still dark a voice by the presenter ( callum ) is heard as he introduces interviewee ,the the medium two shot of the presenter callum and the stallolder interviewee is shown as he has his interview then a video transition is made (fade in fade out).
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
scene 3 ext
A high medium shot of callum is shown as he makes a small update of the christmas market on that particular day .
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
scene 4 ext
A video transition is made from callum's update to a low angled medium shot of the enormous santa claus in town center is shown disSolving into a medium shot on the santa as the camera makes a tilt movement on a stall with callum on the left side of the frame as he informs the viewers on that particular stall and its organisation, a cut is made of the products of that stall but with callum's voice in the background. another cut of a medium shot of callum as he makes a brief summary of summary of that store.
( Background Music by Mariah Carey featuring justin Bieber - all i want for christmas is you)
scene 5 ext
v/o by callum
The Manchester Christmas market is the uk’s largest
seasonal market , beating the next biggest in Birmingham by more than 100
stalls as it is a gorgeous attraction particular at night, with a very special
atmosphere.
A long shot is made showing a line of stalls and people walking by ,then a cut is made to a medium shot of people walking by the camera with some out of focus decorations in the background of the frame. a medium low shot of the decorated market at night time is made, leading into a pan movement of the camera as the whole decorated line of stalls are shown, looking absolutely gorgeous ( night time footage).
( Background Music by Micahel buble - cheastnuts roasting on an open fire)
scene 6 ext
A medium two shot is made of callum and his next stallholder interviewee, halfway through the interview a cross dissolve transition is made showing the products of that stall with the interview audio still in the background ,a straight cut to an over the shoulders shot of callum and the stallholder is made as the interview ends then a transition is made ( fad in fade out).
( Background Music by Micahel buble - cheastnuts roasting on an open fire)
scene 7 ext
A close up shot of christmas decoration is shown briefly as the camera zooms out into a wide medium shot oblic members walking by then a transition ( cross dissolve) is made as a medium two shot of callum and his first general public member interviewee is shown as they they have a brief interview.
( Background Music by Micahel buble - cheastnuts roasting on an open fire)
scene 8 ext
A moving shot is made as the camera operator walks behind people walking into a christmas market pub , then a video transition is made as a medium two shot of callum and another member public from that pub as they have a brief interview.
( Background Music by Micahel buble - cheastnuts roasting on an open fire)
scene 9 ext
More footage of the christmas market is shown from a different site ( albert square) as a video transition is made leading into an over the shoulder shot of callum as he interviews a stallholder from that site, half way through the interview a cut is made then a wide medium shot is shown of that stalls products ,as the interviews audio is still in the background, then another cut is made going back to the footage of the interview as it comes to an end with a video transition (cross dissolve).
( Background Music by Micahel buble - cold december night )
scene 10 ext
V/O by Callum
For the 15th year running stallholders from
around the world have been welcome. Last year 1.5 million people visited the
albert square site alone , generating tons of millions of pounds for the
economy.
A long wide shot of lined up stores in shown as the general public members walking past and buying products is shown then a video transition is made.
( Background Music by Micahel buble - cold december night )
Scene 11
V/O by Callum
But this year is special because for the first time
the market have spread onyo corporation street , while more stalls than ever
before will grace exchange square.
A close up shot a stall is shown then a quick zoom out and pan movement is made , as the camera shows the beauty that is the new corporation street christmas market site.
( Background Music by Micahel buble - cold december night )
V/O by Callum
This year the manchester christmas market celebrated its 15th anniversary as it encouraged everyone to try sweets, dutch mini pancakes relaxed with hot chocolate, german, spanish or french beer and even french wine.
A wide shot of the town center stores is shown as the camera makes a pan movement to a wide medium shot of the christmas market and people eating.
( Background Music by Micahel buble - cold december night )
V/O by Callum
Different stallholders from different countries were selling amazing food, drinks and handmade products. some were returning from last years christmas market as selling their products on the christmas market is a tradition they follow each year, and some others do it as a seasonal part time job for the holidays
( Background Music by Micahel buble - cold december night )
V/O by Callum
The majority of the public members thinks that even though the christmas market are a bit pricy, hey still help spread the christmas spirit and excitement.
A montage of couples and families is shown as they explore the market looking joyful.
( Background Music by Micahel buble - cold december night )
V/O by Callum
The christmas market has helped the economy more than ever this year by spreading to corporation street, allowing more stalls to bring in more economy and help spread the christmas joy worldwide all from Manchester.
A wide shot of the general public members walking past market at corporation street is shown then a final video transition is made ( fade -in- fade out) .
The credits are shown at the end of the documentary with an uplifting christmas song by the one and only justin bieber- santa claus is coming to town
The end.
Monday, 16 December 2013
Monday, 25 November 2013
unit 3 assignment 2 (treatment first draft )
Treatment
My documentary is aimed
at the general public but to be more specific its main target audience girls
and boys from kids, teenagers to young adults along with men and women16-34. It
will be aimed at a mainstream audience because I want everybody to watch and
enjoy it not just a niche audience but a more general audience such as the
mainstream audience.
In order to target the
mainstream audience my documentary will contain popular music but not just any
specific type like just rock or rap, the music that will be used will be from
the charts therefore the mainstream audience will know it and will be drawn to
it. For kids and teenagers the footage of other kids their age (students from
Denton community college) will interest them and hook them, but I will also use
a rather more modern language instead of too specific just so they can relate
to it and not feel like it’s a documentary aimed at aged people.
My documentary will be
better for other young people because it will be relatable from the music
in it, language to its content.
The plot of my
documentary is simple, I will be explaining what goes on in the post
pre-production stages of the shows that Denton community college has, how they
prepare for them, who choreographs the dances, who picks which dancers that are
going to perform and how are they picked, how long and how hard do they
rehearse to be ready for the show, I will also be explaining the great
advantages that dance can offer to a community using my research such as it
gives the community and everyone involved in the
Show a sense of unity entertains people,
brings different societies together and many more….
The people that will take
part in my documentary will be all the senior staff that are involved in the
show at Denton Community College such as Claire Evans, James day and many more,
the dancers too will be part of it along with some of the general public
members that have been to any of the schools previous shows. My documentary
will be done as a participatory documentary as I will engage everyone involved
in as I either interview or hangout with him or her.
My audience will learn
the importance of dance to a community such as the research about the kids in
the refugee camps and how dance helped them escape their troubles and find happiness, they will learn all the work that goes in preparing a dance show at
Denton community college, how the staff and dancers at Denton community college
prepare and perform, how the fund the shows and promote them and they will also
learn how dance has impacted the lives at Denton community college but the
biggest lesson of all will be …..As long as community and society lives on
there will always be dance as it is the most absolute way that every community
or society celebrate or unite by dancing with each other, just like we learned
in my research about king James party and all his guests that danced all night
all different cultural dances such as ballroom and more.
Monday, 18 November 2013
unit 3 assignment 1 (upgraded version)
Documentary research
qualitative research : qualitative research is consisted of great detail such as interviews, film review...quantitative research:quantitative research is consisted of numbers, data and figures : box office numbers, audience number...
primary research: primary research is research that is taken from first hand for example: interview
secondary research: secondary research is research that is taken from other peoples opinion or work for example: internet , books, magazine
Making my documentary on “ the effect of music on today’s audience” the first research that would I would be required to do is production research, I would have to research my equipment as in which camera I would need to use , which mics ,or editing software would be the best for me. I could either use quantitative research or qualitative research ; qualitative research would inform me on people’s opinions of the equipment, the types of equipment and how powerful they are such as cameras and quantitative research would be the amount of cameras and other equipment and their cost I would need to make my documentary, as far as methods go I could use primary research as I ask fellow filmmakers about the equipment and their opinions on them or secondary research which would be reviews on the equipment online. But overall my choice will be to do some qualitative research over quantitative because no matter how many cameras I get they won’t be as to me if they’re not the right ones ,and my preferred method is primary over secondary simply because it is far more reliable and up to date .
During production I would also need the right personnel to
work with (crew) which would require some research, such as qualitative research to find out what specialists I need and what they do: camera man,
sound recorder… and also quantitative to know how many camera men I would need
and so on but I do think that qualitative research is a rich source of
information therefore I would know which crew members to get, getting the right
crew is far more important than getting many crew members. But of course Id
back It up with some primary research
because as it is reliable I would know about that person from his format
working colleagues and the information would be more accurate as when if I did
secondary research buy reading just his cv he or she could misguide me.
Location is also an important part of production so in order
to know about which location would suit my documentary I would use some
qualitative research online or magazines and some quantitative to know how far
those locations are and what the cost is to gain permition to shoot in those
places ,overall my final choice would be qualitative because as a great man
once said “numbers don’t lie” therefore it would be much better than
quantitative because it is much clearer easy to access , secondary research
would be my option too over primary because with the use of primary research as
I interview someone about a location they could give me the wrong directions so
secondary is my choice because Google maps is much more reliable than a stranger
on the corner of the road.
Content
After post production the reviews of my documentary would be
very important therefore qualitative research would help me find out what
people thought of it and I would use primary research to interview the audience
after viewing it , in order to find out how many people went to watch it and
how well it did quantitative research would help me find out the box-office
numbers and how many tickets the film sold ,in the end qualitative research
would be better than quantitative whiles researching reviews as it is much more
detailed but quantitative research would be better than qualitative research in
order to find out how many people went to watch it or their age group as it is
easy to access and easy to analyse. A better research method would be secondary
over primary because people could be wrong about the stats but going on the box
office site would pride us with accurate information.
Audience research
Before researching the audience you must be aware of their
categories and their characteristics along with the audience profiles such as
men 16-34, men abc1, men c2de, men 55+, women 16-34, and women abc1. Women
c2de, women 55+, housewives with children, children, boys & TV girls and TV.Quantitative research would be useful to research stats and data such as how many women watch a certain type of documentary or the percentage of the age groups that went to watch a similar documentary , qualitative research could be used to find out what type of audience would like your documentary whether its mainstreamers national geographic documentaries, alternatives who hates geographic documentaries and prefers political ones or niche who are quite specific on which documentary they watch , but researching an audience for my documentary quantitative research would be my option as it would provide me with information that is straight forward such as box office sales of other documentaries that are similar to mine , age viewing groups and more where qualitative would provide me with time consuming unnecessary information. secondary research would also be more profitable than primary as it would provide me with much more greater detailed information from sites and more.
conclusion
doing research for audiences, marketing and production is really important because it leads you to a successful project ,research on marketing helps you distinguish what audience is it you would want tot target and how to target them , marketing research helps you to find a great marketing strategy that's suitable to your project and would lead to success such as box office success and production research helps your product come to live in a much organised and professional way such as researching the right crew, equipment and more.. but of course all these research are research differently ; some are well researched better with quantitative than qualitative research such as box office sales and others are researched better with qualitative research than quantitative as qualitative would possess much more information for example film reviews . methods are the same too secondary outweighs primary in a case of finding out information easily with greater detail and primary research is better than secondary in a case of finding out up-to-date information , it is important to k now when to use which.
Friday, 15 November 2013
Thursday, 14 November 2013
Friday, 8 November 2013
documentary project notes
unit 3 research techniques-research your doc
unit 2 communication skills- communicate the ideas for your doc
unit 1 pre-production - plan your doc
outcome 2
outcome 3
unit 1 assignment 1 (15th november)
how to write it
use blog post using headings.
. the assignment is about finding out how a documentary is made.
use the ppt and answer the questions under each heading
subheadings: .
. time : - what is a shooting schedule
- why is it important to have a shooting schedule
- how long does it take to get clearances for music/ clips: get clearance from the owner of copy write, for clips you have to get clearance from the produces of that clip to be able to use it
. personnel : - from a documentary / ies of your choice, look at the credits, research the crew members (camera, sound, researchers etc) what have they worked on before, what qualifications/ experience do they have? ( imdb)
- why is it important to get the right crew ?- because you want experienced people who knows what they're doing
. finance : - where do you get the money from to make a documentary? how did the documentary you have watched get funded?_ production company, lottery, .....
- how much is it to clear music or lips from other tv/film companies?
. locations: - where was the documentary you have chosen filmed ?- list different locations;rooms , office
- what did they have to do to get permission to film there?
- make sure you have commented about why you get permissions
. facilities : - from the same documentary, find out what equipment they might have used, any specialist kit that they needed.
- what camera, sound, or editing equipment will you need to make your documentary, what are the technical specs of these
- what are the cost of hiring things like this?
- why is having the right kit important
. materials\ copyrights : - from a documentary you have seen what archive or materials from other films/programmes have they used who would they need to get clearance from to use this footage?
- have they used popular music, who would they have get the clearance from?
- what is a clearance/ copyrites and who do you pay to get one?
. materials/contributors : - from a documentary of your choice, find out who the contributors were, who have they interviewed? were their any specialist advisors they needed to make the documentary?
unit 2 communication skills- communicate the ideas for your doc
unit 1 pre-production - plan your doc
outcome 2
outcome 3
unit 1 assignment 1 (15th november)
how to write it
use blog post using headings.
. the assignment is about finding out how a documentary is made.
use the ppt and answer the questions under each heading
subheadings: .
. time : - what is a shooting schedule
- why is it important to have a shooting schedule
- how long does it take to get clearances for music/ clips: get clearance from the owner of copy write, for clips you have to get clearance from the produces of that clip to be able to use it
. personnel : - from a documentary / ies of your choice, look at the credits, research the crew members (camera, sound, researchers etc) what have they worked on before, what qualifications/ experience do they have? ( imdb)
- why is it important to get the right crew ?- because you want experienced people who knows what they're doing
. finance : - where do you get the money from to make a documentary? how did the documentary you have watched get funded?_ production company, lottery, .....
- how much is it to clear music or lips from other tv/film companies?
. locations: - where was the documentary you have chosen filmed ?- list different locations;rooms , office
- what did they have to do to get permission to film there?
- make sure you have commented about why you get permissions
. facilities : - from the same documentary, find out what equipment they might have used, any specialist kit that they needed.
- what camera, sound, or editing equipment will you need to make your documentary, what are the technical specs of these
- what are the cost of hiring things like this?
- why is having the right kit important
. materials\ copyrights : - from a documentary you have seen what archive or materials from other films/programmes have they used who would they need to get clearance from to use this footage?
- have they used popular music, who would they have get the clearance from?
- what is a clearance/ copyrites and who do you pay to get one?
. materials/contributors : - from a documentary of your choice, find out who the contributors were, who have they interviewed? were their any specialist advisors they needed to make the documentary?
Thursday, 7 November 2013
unit 3 research techniques notes
describe it -pass
use an example-merit
compare example and decide which is better- distinction
types of research
qualitative- opinions from people for example : film review , discussion , reaction to television programme.
quantitative: numbers and data, for example: audience viewing figures, dvd sales, box office sales, audience breakdown by group
advantages of qualitative :
. results guide a project to success ( feedback )
. can inform future research
. its a rich source of information
disadvantages of qualitative
. can be tricky to get exact results
. findings are a result of lots of variables (where, who and when)
. has the impression of being less valid
advantages of quantitative
. easy to analyse (clear results from graphs, charts etc).
. facts can be used inn your favour
disadvantages of quantitative
. results are without detail - binary usually
. doesn't inform you for future research
research method
primary research- research undertaken by yourself or your group- first hand
.interviews , focus groups, questionnaires, participating in internet forums.
secondary research- previous research undertaken by others that you can use to inform your own research
. book, internet, magazine, reference books, archive footage, photo library, online articles, searching internet forums
data gathering agencies- certain agencies are set up to gather and publicised information
.barb (broadcasting audience ratings board) - tv rating
primary research is
adv:reliable , up to date.
dis: time consuming, expensive, not easily accsessible
secondary research
adv: inexpensive, easy to access, immediate, it can be greater detail
dis: quickly out of date, can be unreliable, may not answer everything,
purpose of research:- content- the story, what its going to be about, what sources of information might you need- interviewees? what kind of data will be the best: qualitative
equipment: you will need quantitative date and a bit of qualitative
crew: quantitative , primary research or secondary
cast: qualitative
audience research:- audience profiles- can be broken into different groups:
. socio-economic status
a - upper middle class - doctor
b - middle class - team leader
c1 - lower middle class - teacher
c2 skilled working class - tradesman
d - working class - factory workers
e - lowest level of substance - state pensioners
geodemographics/ regional identity: identifying one self by nationality
age : the age group that people associate themselves with could be defined as an age range, such as 15-20 or as a descriptive grouping such as teenager, young adult, middle ages, senior citizen.
gender: males or females
sexuality: aimed at both
race/ethnicity: people may choose to define themselves in relationship to geography
mainstream: loves x factor and other equally uplifting shows
alternative:hates x factor and prefers.....
niche: lives in a tiny little world
audience research which includes...
market research:
. competition _ what's already out there - successful documentaries already out, documentaries with similar content
. competitor analysis -why were competitor documentaries successful? content style , film maker/presenter
. advertising placement - how should the documentary be marketed? viral videos, trailers, depends on who
. what kind of data is best for this both for different reason
example " the first bit of research we undertake maybe some production research into documentaries content-production research is any research that relates to the producing of a media product such as the content equipment cast or crew .
one topic we may be interested in is ... we could start with some secondary research on.., this would be the best place to start as it is easy to access and expensive. for the content qualitative data will be better option over quantitative as it is rich in detail and gives us the potential for further research into the plot of the documentary" - example of a paragraph
research plan : have your documentary as a starting point
no more that 1000 words
deadline: 18/11/13 monday
using examples: why is it a good examples ( it may not be the first one you dind?)
is it easy to analyse
why did you choose that example over others
how does the example change/confirm your understanding
opening- whats the plan
production: qualitative
quantitative
audience research
market
conclusion
use an example-merit
compare example and decide which is better- distinction
types of research
qualitative- opinions from people for example : film review , discussion , reaction to television programme.
quantitative: numbers and data, for example: audience viewing figures, dvd sales, box office sales, audience breakdown by group
advantages of qualitative :
. results guide a project to success ( feedback )
. can inform future research
. its a rich source of information
disadvantages of qualitative
. can be tricky to get exact results
. findings are a result of lots of variables (where, who and when)
. has the impression of being less valid
advantages of quantitative
. easy to analyse (clear results from graphs, charts etc).
. facts can be used inn your favour
disadvantages of quantitative
. results are without detail - binary usually
. doesn't inform you for future research
research method
primary research- research undertaken by yourself or your group- first hand
.interviews , focus groups, questionnaires, participating in internet forums.
secondary research- previous research undertaken by others that you can use to inform your own research
. book, internet, magazine, reference books, archive footage, photo library, online articles, searching internet forums
data gathering agencies- certain agencies are set up to gather and publicised information
.barb (broadcasting audience ratings board) - tv rating
primary research is
adv:reliable , up to date.
dis: time consuming, expensive, not easily accsessible
secondary research
adv: inexpensive, easy to access, immediate, it can be greater detail
dis: quickly out of date, can be unreliable, may not answer everything,
purpose of research:- content- the story, what its going to be about, what sources of information might you need- interviewees? what kind of data will be the best: qualitative
equipment: you will need quantitative date and a bit of qualitative
crew: quantitative , primary research or secondary
cast: qualitative
audience research:- audience profiles- can be broken into different groups:
. socio-economic status
a - upper middle class - doctor
b - middle class - team leader
c1 - lower middle class - teacher
c2 skilled working class - tradesman
d - working class - factory workers
e - lowest level of substance - state pensioners
geodemographics/ regional identity: identifying one self by nationality
age : the age group that people associate themselves with could be defined as an age range, such as 15-20 or as a descriptive grouping such as teenager, young adult, middle ages, senior citizen.
gender: males or females
sexuality: aimed at both
race/ethnicity: people may choose to define themselves in relationship to geography
mainstream: loves x factor and other equally uplifting shows
alternative:hates x factor and prefers.....
niche: lives in a tiny little world
audience research which includes...
market research:
. competition _ what's already out there - successful documentaries already out, documentaries with similar content
. competitor analysis -why were competitor documentaries successful? content style , film maker/presenter
. advertising placement - how should the documentary be marketed? viral videos, trailers, depends on who
. what kind of data is best for this both for different reason
example " the first bit of research we undertake maybe some production research into documentaries content-production research is any research that relates to the producing of a media product such as the content equipment cast or crew .
one topic we may be interested in is ... we could start with some secondary research on.., this would be the best place to start as it is easy to access and expensive. for the content qualitative data will be better option over quantitative as it is rich in detail and gives us the potential for further research into the plot of the documentary" - example of a paragraph
research plan : have your documentary as a starting point
no more that 1000 words
deadline: 18/11/13 monday
using examples: why is it a good examples ( it may not be the first one you dind?)
is it easy to analyse
why did you choose that example over others
how does the example change/confirm your understanding
opening- whats the plan
production: qualitative
quantitative
audience research
market
conclusion
Monday, 4 November 2013
Thursday, 24 October 2013
Friday, 18 October 2013
unit 26 assignment 3 notes
- audiences have much more knowledge of the film than the director , they are much powerful than the director .
- audiences are the stupidest people you will ever meet , because they made saw 7 , we went to watch all the other six so we made the producer make a seventh on
- pick a film with a fan following
- get as much information of fan made videos ,
- merchandise ,
- interviews with the stars & producers,
- official websites for the film
- reviews of the film
- fan made websites about the film
- sells figures,
- posters,
- trailers
- competitions
- tying with other products such as music, cars, bear and more
- movies: twilight , star wars , batman , star trek , the hunger games , iron man , spiderman
- psychographics are the labels we give to members of an audience
- a target audience for a film can have more than one f the psychographics headings ,my job is to prove how the marketing attracts these headings.
- target audience is told by the rating the movie got , and the age range its aimed at.
- genre also helps identify who the target audience is
- we can also tell the target gender by the movie plot
- we also look if we can label people by their psychographic
- i am a mainstreamer , mainstreamers like structure , brand , they like things that are generic
- aspires they like things that gives you status , they are the perfect marketing people , they like materialised things
- succeeders likes like have their opinion heard , they like to be in control
- explorers likes new things , likes excitement and unusual twists in the plots , they like adventure
- reformers , they like change , they like to be challenged , new things , they don't like generic things .
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